IS Index re-brand

The facility formerly known as the children’s Information Sharing Index has a new name. From now on, it will be known as ‘ContactPoint‘. It also has its very own logo that says: “ContactPoint, because every child matters”.

Otherwise, it’s exactly the same thing. Quite why it needs a brand image isn’t clear, given that ‘ContactPoint’ is for the use of practitioners who will know exactly what it’s for. Presumably the re-brand is to reassure the public by taking out the words ‘information sharing’, and making it all sound more like a helpdesk than an identity register.

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2 Responses to IS Index re-brand

  1. Pete Darby says:

    Furthermore, radiation will be known as magic moonbeams…

  2. […] Database crazy I’ve just been looking at an ‘eCAF Pilot Training’ manual – nothing to do with flying, but instructions for practitioners using eCAF, the sister database to the children’s Information Sharing Index – whoops, ‘Contactpoint’. […]

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